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Consumers Who Follow Influencers Are More Likely To Engage In Charitable Causes (Study)

Global marketing and PR agency Allison+Partners has found in a new study that consumers who follow digital influencers are more likely to share information about and engage in charitable causes. To this end, the firm’s third annual Influence Impact Report concludes that influencers should be a key consideration for cause marketers. Of audiences immersed in the influencer realm, 35% engaged with a cause due to a creator’s recommendation, the study found, with 52% of that group opting to share awareness about the cause, 51% making a financial donation, and 37% committing to personally volunteer with the organization in question.
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