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What Amazon wants from Whole Foods: Data on shopping habits

Why is Amazon spending nearly $14 billion for Whole Foods ? One reason: People who buy yoga mats and fitness trackers on Amazon might also like grapes, nuts and other healthy items at the organic grocery chain.
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People who buy yoga mats and fitness trackers on Amazon might also like grapes, nuts and other healthy items at the organic grocery chain. [...] the deal stands to net Amazon a wealth of data-driven insights into how shoppers behave...

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