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Why Shoppable Ads Could Be the Next Big Thing in Influencer Marketing

Shoppable ads have soared in popularity over the past year and provided major headway in turning social media users into shoppers, enhancing the click-to-buy platform. The trend has quickly made its way into nearly every major social media platform's interface, including Facebook, Instagram, Snapchat and Pinterest. Most recently, a company called MikMak announced that it...
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