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New Study Finds Back-to-School Shopping Heats Up Right After the Fourth of July

It's not even July, but if online conversion data from last year is any sign, back-to-school shopping is about to begin in earnest. And that means marketers holding off on campaigns might want to get started sooner rather than later MediaMath, a programmatic advertising, analyzed back-to-school advertising and spending to understand when the shopping season...
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