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Amazon Isn’t the Only Threat to Blue Apron’s Earnings

This post appeared on Business Insider. Blue Apron finally went public Thursday, but the IPO didn't go quite as planned. The meal-kit delivery company priced its IPO at $10 a share, 40 percent below the maximum it sought. In its trading debut, the shares did absolutely nothing—closing at $10 after rising slightly earlier in the day. Many are blaming Amazon, which shook the grocery industry with its $13.
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