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This company analyzed 100 million headlines to find out which ones were the most effective

Buzzsumo analyzed 100 million article headlines on Facebook and tracked how well they did in terms of shares. In our sample the most powerful three word phrase used in a headline (by some margin) was: “Will make you … “ This phrase “will make you” gained more than twice the number of Facebook engagements as the second most popular headline trigram. This was a surprise.
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