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NFL upfront ad market may be “softest since 2008,” but broadcasters bet on big money later

The NFL is still the largest titan on the TV landscape, but it’s not growing as much as some expected, at least when it comes to the increased cost of advertising windows and at least when it comes to the money being spent in upfronts. Huge amounts of money may still roll in once we Read more... The post NFL upfront ad market may be “softest since 2008,” but broadcasters bet on big money later appeared first on Awful Announcing.
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