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Verizon wants to borrow T-Mobile and Vodafone's consumer data to take on Facebook and Google (VZ)

Verizon wants to license data from its competitors to bulk up its online ad business Oath This initiative could bring together competitors like T-Mobile and Sprint Ultimate plan is to take on Google and Facebook Verizon Communications wants to challenge Google and Facebook. So it's reaching out to some of its biggest rivals in the wireless industry for help. Now that the telecom giant has completed its acquisition of Yahoo and rolled out Oath, a division which includes a wide collection of digital advertising assets, it is looking to ramp up its ability to challenge Google and Facebook in the sector.
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