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Oracle is quietly becoming the most intriguing company in advertising (ORCL)

Oracle says it wants to help big marketers prove that their ads work. The company is betting that its acquisition of Moat gives it a leg up on competitors. Oracle says it can tie real-world actions like sales with time spent with ads. Chief marketing officers are under increasing pressure to do two things. They're being asked to take an industry that was known for being all art and infuse it with big data.
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