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You Can Visit Pennywise the Clown in a Dilapidated House at the Corner of Hollywood and Vine

Viral movie marketing has been a thing since before we were using the word "viral" with our current post-millennial frequency and zeal. In the late '90s, there was the campaign to convince the world that The Blair Witch Project was based on a true story and that a trio of...
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The ‘Blair Witch’ Viral Marketing Has Begun With a Creepy New Video

Entertainment / Film : SlashFilm

17 years later, The Blair Witch Project isn’t just one of the most influential horror movies of all time – it’s a great film, a “found footage” movie that actually feels like an actual lost document. Unlike its often too stylized su...

‘The Blair Witch Project’ Honest Trailer: The Movie That Basically Invented Catfishing

Entertainment / Film : SlashFilm

With a surprise sequel coming next week, there’s no better time to revisit The Blair Witch Project by way of an Honest Trailer. This is the movie that basically invented viral marketing online, and created the found footage horror s...

The New Blair Witch Is Paying Tribute to the Original With Some Creepy Viral Marketing

Technology / Gadgets : Gizmodo

One of the biggest legacies of The Blair Witch Project remains its online, viral marketing. Now, 17 years after that phenomenon, the new Blair Witch movie is doing something similar. Read more...

'Blair Witch Project' Director/Star Spoof Their Own Movie In "Four Corners of Fear"!!

Genres / Horror : Bloody-Disgusting Horror News

Bloody Disgusting has first word and the exclusive trailer premiere for a new webseries that’s going to knock your socks off! From The Blair Witch Project co-director Eduardo Sanchez comes “Four Corners of Fear,” a spoof of his own ...

Is this Kickstarter part of a Blair Witch viral campaign?

Genres / Horror : Arrow in the Head

Although Adam Wingard and Simon Barrett's BLAIR WITCH was secretly produced under the title THE WOODS, it didn't seem like the sequel was getting the same viral marketing treatment that made the original BLAIR WITCH PROJECT ...

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