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Startup Aims to Change the Product-Referral Narrative for Digital Content Publishers

Shirley Chen, founder and CEO of Narrativ, wants to upend the model of embedded product-links in articles. Per a write-up by TechCrunch's Anthony Ha, her company has raised $3 million and is designed to allow retailers to bid, in real time, for clicks emanating from a particular piece of content. She has dubbed her central...
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