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Under Armour’s Cofounder Turned Cowboy Has Some Ideas For How To Turn Around The Company

Now a cattle rancher, Ryan Wood recalls lessons from the sports apparel company’s early days that could help it weather its current storm. At the center of Under Armour’s origin story, the lead character tends to be Kevin Plank, the company’s charismatic CEO, who launched the company back in 1996 and made headlines this week when he quit President Trump’s manufacturing council.
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