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How TreasureHunt found mobile gaming gold with research and optimization

GUEST: The mobile game market is more competitive than ever — an average of 792 games are submitted to the iTunes App Store each day. Mobile game makers need a plan stronger than “hope.” At TreasureHunt, our Berlin-based interactive entertainment company, we focused heavily on pre-production surveys, integrated marketing with production from the get-go, and optimized […]
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