Post Profile






Brands Bulking Up In-House Digital Media Teams

Summary: Amid industry concerns around ad fraud, viewability, transparency and more, global marketers are making radical changes to claw back control of their media activity.
read more

share

Related Posts


Five Ways PR Has Changed Dramatically in the Past Five Years

Business & Finance / Marketing : Flack Me

Summary: There is no question that one of the industries that has been most changed by digital and social media has been PR. Here are five things that have altered most radically. PR looks more like advertising. For all the years we...

(VIDEO) Ad Threats & Consolidation In Kawaja's 'House Of Cards'

Business & Finance : Huffington Post: Business Blog

The threats are mounting. With challenges like viewability, fraud and ad blocking rising, the online ad industry could risk falling, just as Rome's empire did before it. That's the view of Terence Kawaja, the famed digital media M&A...

Are PR Students Ready for a Changing Industry?

Business & Finance / Marketing : Flack Me

Summary: The PR industry has changed radically in the past five years, to say nothing of the past 25. Digital advertising, social media, content creation, and video share have introduced whole new ways and channels for brands to int...

How brands are changing the status quo to make a real-world impact

Business & Finance : Mashable: Business

Think brands are only concerned with things like marketing, customer support or the bottom line? Think again. From innovative digital marketing activations to real-time listening on social media, brands in India are creating new tou...

(VIDEO) BOA's Paskalis Fears Ad Blocking Over Fraud, Viewability

Business & Finance : Huffington Post: Business Blog

What keeps the Senior Vice President of Media at Bank of America up at night isn't the fear of digital advertising fraud, transparency or viewability. It's ad blocking, and Lou Paskalis says a main conversation at this year's Cannes...

Comments


Copyright © 2016 Regator, LLC