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The Former Is Now Again

What's in a name? Well, if you are, the answer is apparently "a whole lot." Months ago, Blizzard announced that they would be dropping the name in favor of rebranding their content hub as, simply, "Blizzard." Apparently the fan feedback wasn't super great, so now the...
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Related Posts renamed Blizzard

Entertainment / Video Games : Eurogamer

For nearly a year Blizzard has been threatening to change the name of its proprietary online multiplayer service to the more on-brand That is the name of the company, after all, which would theoretically mak...

Blizzard Replaces Blizzard App, Which Had Replaced

Entertainment / Video Games : Shack News was a staple for Blizzard for years. Then the company unceremoniously yanked it from us last September over some ill-conceived notion of better uniting the launcher and service to the Blizzard brand. Apparently, just call...

Blizzard launches its own cross-game voice chat service

Entertainment / Video Games : Engadget: Joystiq

About a year ago, Blizzard revealed a chat service for all of its multiplayer games, starting with Overwatch. Last month it killed the name altogether, saying multiplayer support is a "normal expectation" that ...

Blizzard is “transitioning away” from but in name only

Entertainment / Video Games : VG247

Blizzard is retiring after 20 years, but only the branding. According to a new blog post from the developer, the moniker will be gradually phased out and eventually called, simply Blizzard tech. “We’re going to...

Blizzard says cheerio to branding

Entertainment / Video Games : Eurogamer

Blizzard has decided to do away with the name and simply call the platform Blizzard. It was a bit old fashioned. Blizzard said, "When we created, the idea of including a tailored online-gaming service together ...


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