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This Startup Will Let You Go to the Movies Anytime for $10 a Month. It's Probably Doomed.

Thanks to streaming services like Netflix and Spotify, Americans have gotten used to thinking about home entertainment as a $10-per-month, all-you-can-binge buffet. Now, a company run by one of Netflix's co-founders wants to bring a similar model to movie theaters—which are decidedly unhappy about it. This week, the six-year-old startup MoviePass announced that it was dropping the cost of its ticket subscription service to $9.
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