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(VIDEO) NBCUniversal Seeing 'A Lot Of Uptake' For Audience Targeting Platform

Industries / Media : Huffington Post: Media Blog

MIAMI - As it builds out and scales up its Audience Targeting Platform, NBCUniversal is seeing big increases in budgets and clients taking advantage of more precise targeting via linear television. And while its various TV and digit...

Disney Channel Sweeps Total Day and Prime in Target Kid Demos for the Week

Media / Television Industry : TV by the Numbers

via press release: Disney Channel Sweeps Total Day and Prime in Target Kid Demos ~ Hits 24-Week Highs in Total Day Among Kids 6-11 and Tweens 9-14 ~ Delivers TV’s...

Daypart Dip: Long-Running Series Sinks to Another Historic Low in Key Demo

Media / Television Industry : TVWeek

One of the longest-running shows on TV continues to see its viewership fall off in one of its most important demos. Citing figures reported by Soap Opera Network, TVbytheNumbers.com reports that ABC’s daytime institution “General Ho...

ABC Family Sweeps Primetime and its '25 Days of Christmas' Daypart In Target Demographic Ratings

Media / Television Industry : TV by the Numbers

Powered by the network’s 17th annual 25 Days of Christmas programming extravaganza, ABC Family qualified as the #1 cable TV network in Prime across target demos Adults 18-34, Women 18-34, Adults 18-49, Women 18-49

CBS News Broadcasts Deliver Strong Performances in Adults 25-54 & Viewers Across All Dayparts

Media / Television Industry : TV by the Numbers

CBS News’ broadcasts delivered strong performances with key news demos and viewers across all dayparts, according to Nielsen live plus same day ratings for the week ending June 7.

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