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Apple Is Ready to Invest $1 Billion in Original Video Content

Apple is going to start competing with Netflix as it plans to spend $1B on original programming over the next few years.
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Apple will become a major player in Hollywood by spending $1 billion on original TV shows and movies

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After poaching two TV veterans in June to run its TV and movie business, Apple is ready to drop $1 billion in the next year to make original content, according to a new report from The Wall Street Journal. That makes Apple a real pl...

Forget streaming: Apple should rethink plans to waste $1 billion on video content

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Given Apple’s original content track record thus far, the company might do just as well burning a pile of 1 billion dollar bills as it would buying original programming. The odious Planet of the Apps has proved to be every bit the c...

Apple Readies $1 Billion War Chest for Hollywood Programming

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Apple has set a budget of roughly $1 billion to procure and produce original content over the next year—a sign of how serious the iPhone maker is about making a splash in Hollywood.

Apple to spend $1bn on original content and produce up to 10 new shows over the next year, according to report

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Apple appears to be taking original content production very seriously. Building on significant talent hires, the Wall Street Journal writes Apple has readied a $1 billion budget to ‘procure and produce’ content over the next year. T...

Apple said to be spending $1 billion on original content in 2018

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Apple’s ambitions around creating original content seem set to grow: The Wall Street Journal reports that it has a budget of around $1 billion to spend on creating its own programming next year. That’s a budget that begins to approa...


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