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As Wal-Mart snaps up trendy e-commerce sites, it risks alienating the cool kids

At the height of their love affair, Bridget Henry visited online clothing store ModCloth’s app every day. It wasn’t just the clothes with a vintage and quirky vibe that the 26-year-old liked, it was the story. Founded by high school sweethearts in a college dorm room, the San Francisco company had...
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