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Why This Independent Network Isn’t Chasing Millennial Viewers

Media / Media Industry News : Adweek

As media companies continue to consolidate--with AT&T/Time Warner and Discovery/Scripps mergers on the horizon--it would seem harder and harder for the few remaining independent cable networks to continue sticking it out on their ow...

Most-Watched Cable News Shows: Fox News Has Top 13

Media / Television Industry : TVNewser

In the just completed November ratings month, Fox News Channel has the top 13 shows in cable news among Total Viewers and 9 of the top 10 in younger viewers. Top Cable News Shows – A25-54 Viewers (Nov. 2011) After the jump, the top ...

TVB Study: Viewers Prefer to Watch NFL Games on Local Stations

Media / Television Industry : TVSpy

In the run up to Super Bowl Sunday, TVB has released a study that shows when viewers were given a choice between watching their hometown NFL team on their local broadcast TV station or on a cable network, they overwhelmingly chose l...

Who’s Paying Attention to TV Shows? TVision Knows

Target is Winning the Back-to-School Battle

Business & Finance / Marketing : Beneath the Brand

Summary: Target received the most attention among viewers in the study, TVision found. The retailer worked with Deutsch on its current campaign "Ready.Set.Prep!"

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