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MoviePass CEO explains why his $10-a-month business model isn't as crazy as it sounds (AMC)

Many in Hollywood are still scratching their heads about how MoviePass' new subscription model of $9.95-a-month, to see one film per day in theaters, can be successful — but the company's CEO Mitch Lowe isn't concerned. In an interview with Variety, Lowe and Helios and Matheson Analytics CEO Ted Farnsworth (who this week took a majority stake in MoviePass for $27 million), boasted about a rise in subscriptions after news of the lowered fee.
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