Many in Hollywood are still scratching their heads about how MoviePass' new subscription model of $9.95-a-month, to see one film per day in theaters, can be successful — but the company's CEO Mitch Lowe isn't concerned.
In an interview with Variety, Lowe and Helios and Matheson Analytics CEO Ted Farnsworth (who this week took a majority stake in MoviePass for $27 million), boasted about a rise in subscriptions after news of the lowered fee.
Mitch Lowe, who was on the founding teams of both Netflix and Redbox, has been named CEO of MoviePass, the technology company founded in 2011 that gives moviegoers unlimited passes to movies for a monthly fee. Lowe will be in charge...
Subscription service led by Netflix co-founder Mitch Lowe lets you watch one movie per day at select theaters nationwide.
Netflix co-founder Mitch Lowe must really want people to go out to movies again. After acquiring MoviePass last year, Lowe is introducing a subscription price that might actually get you to go out […] The post Netflix’s Co-Founder C...
MoviePass CEO Mitch Lowe explains how his movie ticket tech really works -- without relying on partnerships with big theaters.