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"Crowdcasting" explained

Pretend for a moment that you’re walking through your neighborhood and notice a line of people wrapped around the block outside a newly opened restaurant. Local food bloggers haven’t written about the venue, so you assume the trendy-looking crowd must be the result of contagious, word-of-mouth buzz.There was a time when that may have been undoubtedly true — when you could trust that a crowd of people was, in fact, a naturally occurring mass of individuals.
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