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Facebook Courts Marketers With In-Stream Video Ads

As Facebook ramps up its video ambitions, get ready for more commercial breaks.
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Facebook pushes ahead with video ambitions

Technology : SFGate: Tech News

NEW YORK (AP) — Whether it's a video clip of your friend's dog or a live stream of the presidential debates, you are likely watching more videos on Facebook than ever. Facebook's latest strategy is to grow both user-generated and ad...

BuzzFeed Ramps Up Facebook Live Strategy With Classic ‘Monty Python’ Film Stream

Web / Web Videos : Tubefilter

BuzzFeed is ramping up its Facebook Live programming slate by adding classic movies into the mix. Today the viral publisher streamed a remastered edition of the British slapstick feature Monty Python And The Holy Grail via the world...

Spotify Has Big Ambitions for Ad Business

Technology : Tech - WSJ.com

Spotify for years has been focused on generating awareness of its app and adding new paid subscribers across the globe. But its presence at the Cannes Lions ad festival marked a heightened attention to its ad sales business.

Instagram Ads Go Global, Including New 30-Second Commercials

Technology / Social Media : TechCrunch: Social

Instagram is done experimenting and is ready to ramp up ad revenue. It’s making three big changes today to attract marketing dollars from around the world and other ad mediums. Finally, Instagram will make back the money Facebook sp...

Facebook Is Giving Publishers More Flexibility When Buying Mid-roll Video Ads

Media / Media Industry News : Adweek

Facebook is giving advertisers more control over how they buy mid-roll video ads. Today, the social network announced it will let marketers choose whether to buy in-stream video placements on the Facebook Audience Network, within Fa...

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