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How Aux Vivres Became Montreal’s Vegan Food Juggernaut

An Aux Vivres owner on activism, and selling vegan food to meat-eaters In 2017, there’s no shortage of Montreal diners — especially young ones — who are familiar with vegan food. But what was it like twenty years ago for those businesses who were setting up the first vegan restaurants in the city? “It wasn’t cool. If you had a vegan business, it was going to take a long time to explain why,” said Aux Vivres’ Michael Makhan, while laughing.
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