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We Are Living in the Twilight Zone, and Every Woman Is Wearing This Blue Dress

In the Summer of 2016, a chambray dress with a distinct ruffled off-the-shoulder element began popping up in several major retailers. Though its origins are unclear - Is Reformation to blame? Was it H&M? - Zara's affordable iteration seemed to be the one worn most frequently. Much like everyone else with eyes, comedian Lulu Krause picked up on the dress's ubiquity and has been documenting its appearances ever since.
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