Post Profile






Nielsen to Track Growing Clout of Esports

Nielsen Holdings PLC said it began measuring the financial value of sponsoring videogame competitions and teams, the latest sign of the rising interest in so-called esports.
read more

share

Related Posts


Nielsen Esports Brings Global Viewer Analytics To Gaming

Entertainment / Video Games : Shack News

Nielsen Media Research, established by market analyst Arthur Nielsen, has become the definitive rating system for television since expanding into that market in the 50s. Now, they’re widening their scope and taking on the gaming wor...

NBC Sports Jumps on the Esports Bandwagon

Technology : Tech - WSJ.com

Comcast’s NBC Sports plans to televise an esports tournament later this summer, the latest broadcaster turning to competitive videogaming to grow viewership at a time when many consumers are cutting the cord.

Nielsen: Overwatch fans are younger than other esports followers

Technology : Venture Beat

Kids go crazy for sugary taste of Overwatch! Out of all Overwatch esports fans, 68 percent of them are in the age 18 to 34 millennial demographic, according to the 2016 Nielsen Esports Report and Nielsen Video Game Tracking. This is...

Nielsen dives into esports market research

Technology : Venture Beat

Nielsen made its name measuring the TV and media business, making it measurable for advertising. Now it is announcing Nielsen Esports, a new business focused on competitive gaming. The esports industry is expected to generate $696 m...

Nielsen launches esports measurement division to track audience, sponsorship, investments

Sports : Awful Announcing

There’s been plenty written about the growth of esports, but not a lot of great tools to track just what that growth encompasses and who’s actually watching. As Bloomberg’s Eben Novy-Williams writes, Nielsen is trying to address tha...

Comments


Copyright © 2016 Regator, LLC