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Mark Cuban-backed Unikrn to launch cryptocurrency for esports betting

Ethereum-based initial coin offerings (ICOs) are popping up every day, but everyone is still waiting for that killer service that really proves to the world that blockchain-based businesses are the future.  An upcoming token by esports betting platform Unikrn may not be the ultimate answer to that question, but it is one of the most natural uses of the blockchain architecture I've seen so far.
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