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This Company Makes Social Good Campaigns Go Viral For Bigger Impact

Earlier this year, the World Wildlife Fund faced a strange promotional paradox: On March 25th from 8:30 to 9:30 p.m. Eastern time, the group honored Earth Hour Day, a campaign asking people and companies around the world turn off their lights at the same time in support of actions against climate change. When photographed from … Continue reading “This Company Makes Social Good Campaigns Go Viral For Bigger Impact” Earlier this year, the World Wildlife Fund faced a strange promotional paradox: On March 25th from 8:30 to 9:30 p.
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