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Clever Interactive Billboard That Scares Pedestrians With Crash Sounds as They Cross Against the Light

In an effort to reduce traffic accidents during Spring 2017, the Direction Régionale et Interdépartementale de l’Equipement et l’Aménagement (DRIEA) in Paris, France installed a series of “Virtual Crash Billboards“, ingenious multimedia screens that blare the sounds of car crashes to pedestrians as they begin to cross against the light. The onboard camera then takes...
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