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Facebook Splits Its In-Stream, “Mid-Roll” Ads Into New Category For Brand Partners

Fresh of the launch of its new Watch tab, which offers a selection of premium, long-form programs, Facebook is making sure its advertising opinions can match the evolving needs of its brand partners. Its "In-Stream" video ads, which are tied to long-form content, are now being sold as a standalone package, according to Variety. Variety's report cites Kate Orseth, the product marketing manager for media monetization at Facebook, who explained that breaking In-Stream ads into their own category will "let agencies and brands drive the most value from their spending.
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