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The Rebranding of the Bronx

A cadre of homegrown artists, designers and entrepreneurs are giving the South Bronx an image transplant.
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Photos: The South Bronx In The 1980s, As Seen By Locals

United States / New York : Gothamist

This weekend photographs of the South Bronx in the 1980s will be put on display at the Bronx Documentary Center. While we've all seen photos highlighting the worst moments in the neighborhood, these images were taken from the viewpo...

Lyel Resner: The Bronx Is Brimming

United States / New York : Huffington Post: New York Blog

Meet Amy. Amy lives in the South Bronx and didn't like that a Google image search of her neighborhood returned overwhelmingly negative images. So she set out to design a mobile app that highlights the beauty found in her borough.

Swizz Beatz, Playing Clean Up, Helps Developers Rebrand The 'Piano District'

United States / New York : Huffington Post: New York Blog

Shellyne Rodriguez, a member of Take Back The Bronx (Photo: Hypoallergenic) There's a controversy brewing in the South Bronx. For over a year, Bronx activists have been fighting off real estate developers who've been trying to rebra...

Photo: Did Banksy And Graffiti Legend Cope2 Collaborate In The Bronx?

United States / New York : Gothamist

Banksy is apparently in the crosshairs of the NYPD, if you believe the NY Post (it's unclear if Banksy does). Last night, notable homegrown NYC graffiti artist Cope2 posted an intriguing image of what he says was a collaboration bet...

Building a better Bronx

United States / New York : Crain's New York Business

According to prominent news outlets, the Bronx is back. One piece this year declared, "The Bronx burns no more," and noted that the South Bronx has been rebranded "SoBro," replete with "sushi bars,... To view the full story, click t...


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