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Facebook Takes New Steps To Crack Down On Video Clickbait

Given that the Facebook algorithm tilts to prioritize video, many spammers have attempted to game the system -- and drum up views -- by posting images with fake video 'play buttons' or videos of a static image, many of which contain ads. Now, Facebook is taking action to quell this behavior in order “to fight clickbait and improve the integrity of information on Facebook,” engineers Baraa Hamodi, Zahir Bokhari, and Yun Zhang wrote in a company blog post.
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