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Disneyland Paris Blatantly Copies Universal, Adding Customizable Magic Wands

Harry Potter doesn’t own wizards and magic wands — though The Wizarding World of Harry Potter at Universal Studios Orlando certainly popularized selling them in merchandise form. The magic wand is a particularly clever piece of marketing that also is deeply connected to the world of Harry Potter — there are whole subplots about the importance of a wizard’s […] The post Disneyland Paris Blatantly Copies Universal, Adding Customizable Magic Wands appeared first on /Film.
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