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Under Armour cheated on Dick's Sporting Goods with Kohl's — and it massively backfired (UA, DKS)

Under Armour has reportedly upset Dick's Sporting Goods after it started working with Kohl's, according to WSJ analysis. Department store Kohl's is known for aggressive discounting. Analysts say the Under Armour and Kohl's partnership has diminished Dick's ability to sell at full price. Once upon a time, things were good. Under Armour and Dick's Sporting Goods were in a healthy partnership, each growing and complementing each other's sales.
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