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Expensive Wine Does Taste Better, but It's All in Your Head

When it comes down to it, how much you spend on a bottle of wine affects how much you enjoy it. But don't feel duped; it seems our brains might be predisposed to be swayed by the "marketing placebo effect." A recent study found that the same wine tastes better with a higher price tag. Essentially, the the higher the price creates an increased expectation of better flavor; we tell ourselves that the more expensive stuff tastes better.
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