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Traveler, USC's mascot, comes under scrunity for having a name similar to Robert E. Lee's horse

When Richard Saukko galloped his chalk-white Arabian horse named Traveler around the Los Angeles Memorial Coliseum almost 56 years ago, it was supposed to be a one-time stunt. Instead, the brief performance before USC kicked off its season against Georgia Tech turned into one of college football’s...
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For the first time in 94 years, the Los Angeles Memorial Coliseum will be known as something else. USC has a deal in place to sell the naming rights to the stadium to United Airlines for $70 million over 15 years, the most lucrative...

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Real Estate / Local Market : OCRegister Real Estate

The Los Angeles Memorial Coliseum is poised for a name change. USC has reached a 15-year agreement worth more than $70 million with United Airlines for the naming rights, according to a report published Thursday by the Sports Busine...

United Airlines Pays $70MN for Naming Rights to Los Angeles Memorial Coliseum

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More an LA-local story, but it piqued my interest nonetheless. United Airlines has purchased naming rights from USC for the Los Angeles Memorial Coliseum. The Memorial Coliseum is 94-year old LA landmark and home to USC football gam...

USC wants to sell the Coliseum’s naming rights to United Airlines

Business & Finance / Real Estate : Curbed LA

Oh no! What happens if they oversell the game? The Los Angeles Times is reporting that USC plans to sell naming rights to the famed Los Angeles Memorial Coliseum stadium to United Airlines in what Sports Business Daily is calling th...

Name That Stadium: USC Wants to Slap a Corporate Name on LA Memorial Coliseum

Business & Finance / Real Estate : Curbed LA

Image via millerm217 USC is trying to sell naming rights to the Los Angeles Memorial Coliseum, so soon, and for the first time ever, we might see the Trojans play football at the MasterCard Memorial Coliseum or the Trojan...

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