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Consumers Buy Performance, Convenience, & Status, Not Environmentalism

Walmart founder Sam Walton once said businesses should focus on what customers want and then deliver it. It may sound obvious, but when it comes to eco-friendly consumer goods, it’s taken marketers a while to figure it out. Consumers Buy Performance, Convenience, & Status, Not Environmentalism was originally published on CleanTechnica. To read more from CleanTechnica, join over 50,000 other subscribers: Google+ | Email | Facebook | RSS | Twitter.
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