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The 19 most interesting ad-tech upstarts of 2017, ranked

Ad-tech funding has dried up and the IPO market is quiet. But there are many companies making waves, particularly startups focused on marketing data, brand safety, and the future of TV ads. In ad tech, things have changed. You can see it in the slowdown in VC funding. The growing power of Google and Facebook has shaken up the market. Many saw the recent $125.5 million sale of Rocket Fuel, which was once valued at $2 billion, as the end of an era in ad tech.
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