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Atari Sues Nestle Over Breakout Kit Kat Ads

Atari is accusing Nestle of exploiting an old video game to sell more chocolate in the U.K.
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Atari Sues Nestle Over A KitKat Commercial With An Homage To 'Breakout'

Industries / Law : Techdirt

A few decades ago, Atari was one of the few indisputable titans in the the early gaming industry. With early titles like Pong and Breakout, Atari became a household name for gamers. At the present, however, Atari is little more than...

Atari sues Nestle, says KitKat video game ad violates Breakout copyright

Entertainment / Video Games : Opposable Thumbs

Candy ad plays off Breakout, "an icon of early Silicon Valley ingenuity."

Atari and Nestle are fighting over a 40-year-old video game

Technology : The Next Web Blog

Atari has accused Nestle of copyright infringement after a British Kit-Kat ad bore a suspicious resemblance to an old-yet-familiar game. Anyone remember Breakout? Even if you don’t remember the name, you’d likely recognize the game ...

KitKat accused of copying Atari's Breakout

Entertainment / Video Games : Eurogamer

Nestlé has been accused of copying Atari's classic arcade game Breakout in a KitKat marketing campaign. As first reported by Reuters, Atari has filed a lawsuit against Nestlé which claims the food and drink manufacturer knowingly ex...

KitKat maker Nestlé accused of copying Atari Breakout game in advert

Entertainment / Video Games : Guardian Games Blog

Games company launches lawsuit accusing food giant of ‘plain and blatant’ breach of its copyright in classic video game Nestlé has been accused of copying Atari’s classic 1970s video game Breakout for a KitKat marketing campaign. In...


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