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Just Hooking Your Reader is Not Enough

Some first lines are so powerful that you absolutely have to keep on reading. This is known as a "hook." Nearly all the great writers employ hooks in one form or another…. Despite popular misconception, though, the hook is more than a marketing tool. At its best, it can be not only a propellant but also a statement of what you might expect from the text to come. It can establish a character, narrator, or setting, convey a shocking piece of information.
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