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Forsman & Bodenfors, DJ Avicii Kick Off ‘A New Beginning’ for Volvo

Business & Finance / Marketing : AgencySpy

It’s a Swedish celebration all around in a new campaign from Stockholm’s Forsman & Bodenfors for Volvo that stars fellow countryman and DJ/mega-producer Avicii (aka Tim Bergling). Dubbed “A New Beginning,” the campaign’s foundation ...

Forsman & Bodenfors Explains ‘Organic’ Food

Business & Finance / Marketing : AgencySpy

Sweden’s Forsman & Bodenfors, best known for testing Jean-Claude Van Damme’s flexibility and, more recently, creating a Seventh Seal/Sound of Music “mash-up” of sorts for UNICEF, tackles a tricky word in its newest ad: organic. Ever...

Forsman & Bodenfors Conducts ‘Time Travel Experiment’ for IKEA

Business & Finance / Marketing : AgencySpy

In one of the more bizarre spots you’ll see today, Swedish agency Forsman & Bodenfors enlists the aid of hypnotist Justin Tranz in a “Time Travel Experiment” for IKEA. Tranz supposedly hypnotizes a couple, who are then told they are...

Forsman & Bodenfors Combines Bergman and The Sound of Music in UNICEF Ad

Business & Finance / Marketing : AgencySpy

Here’s an odd one from Sweden’s Forsman & Bodenfors, the self-described “most awarded agency in the world 2014.” In what appears to be an attempt to “mash up” Bergman’s The Seventh Seal with Robert Wise’s The Sound of Music, F&B and...

Forsman & Bodenfors Debuts ‘Vintersaga’ for Volvo

Business & Finance / Marketing : AgencySpy

Forsman & Bodenfors teamed up with production company New Land and director Gustav Johansson for a four minute homage to winter in Sweden on behalf of Volvo. “Vintersaga” recently made its debut on YouTube and will also run on broad...


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