Post Profile






This Social Video Analytics Company Has Quadrupled Its Auditing Business Since YouTube’s Brand-Safety Scare

YouTube's brand-safety headache has led to good business for digital verification and measurement companies from marketers concerned about where their ads are running. In March, WPP-owned GroupM began working with OpenSlate--a firm that analyzes social analytics--to test a new auditing tool that shows exactly which videos and channels ads ran against after a campaign has...
read more

share

Related Posts


Adobe, WPP, Among Companies In Talks To Acquire Indian Social Analytics Startup Simplify360

Technology : TechCrunch: Enterprise

Indian digital media circles have been abuzz with rumors of potential targets being looked at in the social media analytics space by Twitter, Adobe and even WPP, the world’s biggest advertising company. The latest to join the list o...

Sprint is the latest big marketer to launch its own in-house ad agency (S)

Technology / Technology Industry News : Silicon Alley Insider

Sprint is creating its own digital ad agency. The aim is to move faster, save money, better leverage data – and drive improved business results. Sprint joins a growing roster of brands including Allstate, StubHub, Unilever and Netfl...

WPP's GroupM claims in a lawsuit that auditing company FirmDecisions is 'misusing' confidential information (WPPGY)

Business & Finance : Business Insider: Clusterstock

GroupM, the media-buying arm of WPP, the world's largest advertising agency holding company, is suing Ebiquity's FirmDecisions, alleging the auditing firm breached the confidentiality agreement signed between the pair, Campaign firs...

Kleiner Perkins Leads $20M Round In Chinese Digital Ad Measurement Company Moment Systems

Technology : TechCrunch: Enterprise

Moment Systems, China-based digital marketing measurement company, has raised $20 million in funding led by Kleiner Perkins Caufield & Byers with China Broadband Capital, Redpoint Ventures and WPP Digital participating in the round....

To Help Fight Fraud and Piracy, GroupM Has Named a 'Brand Safety' Executive

Media / Media Industry News : Adweek

GroupM Global announced yesterday that John Montgomery will take on a newly created position within the company, global evp of brand safety. Reporting up to global chief digital officer Rob Norman, Montgomery will work closely with ...

Comments


Copyright © 2016 Regator, LLC