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How the NFL Is Using Twitter to Help Spike Its Ratings in the New Season

The National Football League season kicks off tonight, when the Kansas City Chiefs visit the Super Bowl champion New England Patriots, and Twitter detailed how it diversified its playbook for the upcoming season. Twitter and the NFL teamed up on hashtag-triggered emojis for each of the league's 32 clubs. #GoPats #InBrotherhood#HereWeGo #GoPackGo#DallasCowboys #ChiefsKingdom#Texans #Seahawks NFL.
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