Post Profile

Why ‘Big Data’ plays a big role in the world of digital marketing

“Without Big Data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway” — Geoffrey Moore, Author, Crossing The Chasm “Big Data” is one of those massive megatrends that continues to gain attention along with the growing number of internet users and companies trying to convert this information into profits for their customers. Like cryptocurrency, driverless cars, and artificial intelligence, these new technologies are taking us into uncharted territory.
read more


Related Posts

Surprise! There's More To The Future Of Marketing Than Just Big Data

Technology : ReadWriteWeb

Guest author Sid Shah is director of business analytics for Adobe's digital marketing business.Big data has come to advertising. Marketers use computers and algorithms to collect and analyze reams of data on customer behavior. That ...

Data, analytics, and creative will play equally important roles in the future of advertising

Technology : Venture Beat

Sponsored Post: Big data, analytics, and consumer online behavior are all things that we hear a lot about in the marketing and sales worlds, but what do they really mean, and what are their practical uses?

“Chasm Crossing” case study: Igloo Software

Technology : Software & Services Safari

Not every vendor follows the script Geoffrey Moore laid out in Crossing the Chasm. But Igloo Software appears to be and the results speak for themselves.

Big Data in the offline world: How data from brick-and-mortar stores trumps online analytics

Technology : Venture Beat

Guest Post The hottest megatrend in enterprise computing today is Big Data – the use of massive computational ability to solve problems that were previously unfathomable. According to August Capital partner David Hornik, “Big Data i...

Video Program: Impact of Big Data – Crossing the Chasm – Geoffrey Moore Keynote & Interview

Technology / Internet : SiliconANGLE

Geoffrey Moore of Mohr Davidow Ventures and author of many books including Crossing the Chasm, Inside the Tornado, and Inside the Fault Line, delivered the keynote at the Hadoop Summit 2012. Hadoop is the main platform for big data ...


Copyright © 2016 Regator, LLC