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How To Figure Out Your Brand In 20 Minutes (Or Less)

Can you really figure out your brand in one sitting, before your tea gets cold? Yes, you can… once you understand the difference between “brand” and “branding”. I’m going to give you two simple definitions which will work for the rest of your life (unless you’re a branding coach, in which case you’re into the very technical stuff). Once you finish reading this post, you’ll be able define your brand in 20 minutes or less.
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