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NFL star Russell Wilson launched a startup to help 'superfans' get deeper access to celebs

The rise of social media has allowed celebrities of all stripes to interact with their fans on a (sometimes terrifyingly) personal level, through platforms like Twitter, Instagram, and Snapchat. But some celebs want more direct control over how they are presenting their lives to superfans than those platforms provide. Take the Kardashian-Jenner sisters, who debuted a set of subscription apps in 2015 to give people more behind-the-scenes access to their daily lives — for a few bucks a month.
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