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Etihad’s New Fashion Focused Safety Video Is A Missed Opportunity

I've always thought that Etihad has among the best branding of any airline. It's one of their strong points for sure. While the airline has been cost cutting like crazy when it comes to the passenger experience, up until now they've still been spending a lot of money on sponsorships. Etihad has long been sponsoring fashion events, and they recently launched "Runway to Runway," which they describe as their "new loyalty programme designed by Etihad Guest specifically for the fashion industry.
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