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Becoming a Better Inbound Marketing CMO

Technology / Social Media : Social Media Today

The concept of Inbound Marketing can be confusing for the non-digital native CMO. There’s more to Inbound Marketing than hiring your nephew to write tons of witty blog posts. Here are 4 ways to become a better Inbound Marketing CMO ...

VMware CMO Rick Jackson On His Way Out, Transitioned To SVP Role

Technology : TechCrunch: Enterprise

More changing of the guard among the leadership ranks at VMware. CMO Rick Jackson is on his way out of the enterprise software company, we have learned. He's stepping down as CMO moving into SVP role, although he'll remain CMO until...

5 trends CMOs better have a grip on in 2017

Business & Finance : Mashable: Business

Chief Marketing Officers (CMOs) never seem to have enough time to do all of the tasks they need to accomplish in a given day. To be successful, CMO have to delegate and make informed purchase decisions.  Automation has made the work...

Building on a 50-Year Legacy, Gatorade's CMO Is Ready to Fuel the Future

Media / Media Industry News : Adweek

For Gatorade CMO Morgan Flatley, celebrating the brand's 50th anniversary meant doubling down on the thirst quencher's heritage in a huge way. Starting on Christmas Day 2014, Gatorade unveiled a riveting, 60-second ad featuring 50 c...

5 Signs That Your CEO Is Taking Marketing Seriously: Insight From The CMO Impact Study

Business & Finance : Forbes: Business

In collaboration with CMO.com, I conducted research to better understand the role and impact of CMOs. Last year’s CMO Impact study investigated whether and when CMOs matter; this year’s study focuses on how the CEO impacts the CMO's...

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