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Starz Prepares for a Surge in OTT Subscribers Ahead of Outlander’s Season Premiere

Outlander fans are eagerly awaiting Sunday's Season 3 premiere, but Starz executives are even more excited about the return of the drama, based on Diana Gabaldon's eight-book series. That's because the network, and its new owner Lionsgate, are anticipating a surge in subscribers for its direct-to-consumer offering around Outlander's return. Starz CEO Chris Albrecht said...
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