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Brand loyalty is evolving. Are brands keeping up?

Brand loyalty used to be a race to the top and once you got there you were relatively assured you’d stay there for the foreseeable future. Now brand loyalty is on shaky ground thanks to how easy it is to find and purchase new brands. Consumers are no longer limited to what is on the shelves in their local stores. You can literally find over 6,500 listings for dish soap on Amazon.
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